Fragmented contact landscape
Information was scattered across 100+ college websites with no single reliable source.
Case Study
iPlanet – Expanding iPad Adoption in Education
Expanding iPad adoption in education.
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Overview
iPlanet Expands Apple iPad Adoption in Medical & Dental Colleges
iPlanet, a leading Apple reseller in India, set out to drive iPad adoption in medical and dental colleges while supporting Apple's broader education presence in the region.
The campaign positioned iPlanet as the link between Apple's education vision and senior stakeholders in India's medical and dental colleges.
700+Decision-makers reached
5,000+Targeted emails sent
50+Event attendees
100+Colleges mapped
iPlanet's Education Challenge
Senior education leaders were difficult to identify, reach, and engage.
The campaign needed to engage VCs, Principals, HODs, IT staff, and professors, each with different KPIs and pain points.
Limited marketing effectiveness
Traditional campaigns failed to resonate with senior stakeholders' unique priorities.
Diverse decision-makers
Each persona, from VCs and Principals to HODs and IT staff, required distinct messaging.
The Aibiliti Solution
A four-month demand generation campaign anchored in a Market Entry Playbook.
Map
Defined the education ecosystem and mapped 700 target personas across VCs, Principals, HODs, Professors, and IT staff.
Build
Scraped 100+ college websites to build a verified, segmented outreach list.
Personalize
Developed a seven-touch campaign sequence aligned to each stakeholder's KPIs and pain points.
Create
Produced videos, infographics, blogs, and landing pages to reinforce Apple's education narrative.
Activate
Combined email, LinkedIn, and WhatsApp to maximize engagement and secure confirmations for the Apple education event.
The Results
The campaign opened senior doors and created a repeatable adoption framework.
Education adoption
Positioning iPlanet as Apple's trusted education partner
The work generated qualified interest, drove participation in an exclusive Apple Education Event, and created a framework iPlanet can replicate across regions and verticals.
Awareness
Built awareness of Apple's education solutions among senior stakeholders in medical and dental colleges.
Engagement
Reached decision-makers through personalized, multi-channel engagement.
Event participation
Brought more than 50 VCs, Principals, HODs, and senior stakeholders into an exclusive Apple Education Event in Chennai.
Reinforced Learnings
This campaign opened doors we'd struggled to unlock for years. Having 50 top decision-makers in the room gave us momentum with Apple's education vision and a proven framework to replicate success across other markets.
A precise persona map and segmented outreach model turned a scattered institutional market into an actionable campaign system.