Standout visibility
Livprotec had to compete against well-known global brands with bigger presence and higher recall.
Case Study
Livprotec – Driving Global Event Traffic
Driving global event traffic.
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Overview
Livprotec Drives Traffic at World Water Event in Amsterdam
With just two months to prepare, Livprotec, a Bangalore-based water technology innovator, set out to make an impact at one of the world's largest water events in Amsterdam.
The aim was to showcase flagship solutions, attract high-value prospects and partners, and convert pre-event interest into confirmed booth visits and pipeline discussions.
2,000+Stakeholders reached across Europe
4Rounds of multi-channel outreach
100+Qualified booth visits secured
2 monthsPreparation window
Livprotec's Event Challenge
Livprotec needed to stand out at a crowded global water event.
Global trade shows are highly competitive, with hundreds of exhibitors vying for attention and larger brands competing for the same visitor mindshare.
Qualified engagement
The campaign needed decision-makers and partners, not just casual event foot traffic.
Time pressure
Everything had to be planned, messaged, deployed, and converted within only two months of preparation.
The Aibiliti Solution
A two-month demand generation sprint guided by a Market Entry Playbook.
Map
Mapped the European buyer landscape and segmented attendees by role, size, and geography.
Prioritize
Profiled 300+ exhibitors for partnership potential, focusing only on high-value prospects.
Build
Built a database of around 2,000 segmented contacts across visitors, customers, and exhibitors.
Message
Tailored messages for each group: solution-focused for customers, partnership-driven for exhibitors, and value-led for visitors.
Activate
Combined email, LinkedIn, WhatsApp, and voice-based touchpoints to confirm interest and secure booth visits.
The Results
The sprint gave Livprotec visibility before the event and momentum after it.
Pipeline momentum
A repeatable event-marketing model for future trade shows
The campaign created high recall, secured meaningful booth visits, and opened follow-up discussions with high-value prospects.
Visibility
LinkedIn posts and visual assets built pre-event awareness and highlighted Livprotec participation.
Engagement
Four outreach rounds kept target audiences warm without relying on generic messaging.
Pipeline
Several high-value prospects entered follow-up discussions after the event.
Reinforced Learnings
This campaign gave us visibility at one of the most competitive global water events. Over 100 qualified visitors came to our booth, leading to partnership conversations and pipeline opportunities - a huge win for us.
The sprint established a proven event-marketing model Livprotec can reuse for future trade shows.