Lack of Awareness
Despite their expertise in tech, Bruviti was overshadowed in a crowded market. They lacked brand recognition and recall, and were over-reliant on their website for content spread, limiting their reach.
Case Study
Bruviti – Strategic Content & Thought Leadership
Helped Bruviti build brand authority in a crowded AI market.
Download the full case study
Overview
Elevating Bruviti's Brand Through Strategic Content
Bruviti, a California-based tech company, specializes in AI solutions for equipment service and support. Despite their expertise, they faced challenges in brand recognition within a crowded market. Partnering with Aibiliti, they aimed to amplify their narrative and establish a strong industry presence.
Bruviti's domain-specific industry solutions provide AI capabilities as a dedicated tech co-pilot for clients' self-service, contact center, and field service workflows.
+60%Followers on LinkedIn
+45%Impressions on LinkedIn
+32%Engagement on LinkedIn
+29%New users on bruviti.com
Bruviti's Marketing Challenges
Bruviti was searching for a voice in a space filled with giants.
Operating in a niche industry, Bruviti has a technical and complex narrative that is meant for specific personas, and their team lacked the ability to amplify this narrative.
Poor Engagement
Inconsistent messaging, irregular content flow, and limited content formats failed to captivate their niche audience.
Limited Buyer Engagement
There was an absence of targeted content to support critical sales conversations. Upcoming industry events required sharper material to attract and prepare the right prospects.
The Aibiliti Solution
A comprehensive content engine built around technical insight, human translation, and measurable deployment.
Align
Custom ROI framework, research and alignment, and a clear definition of Bruviti's objectives with the executive team.
Translate
Competitive and industry landscaping, detailed audience personas, and a robust content strategy that converted technical expertise into usable market narratives.
Create
Multi-channel content including articles, stories, fun facts, and videos, refined collaboratively in Bruviti's brand voice for quality and audience relevance.
Deploy
Organic and paid media, narrowcast and broadcast strategies, event-led content, and stories shared through owned and earned channels.
Enable
Sales enablement content, dedicated account management, consistent updates, and high-quality material to support customer engagement and sales conversations.
Measure
Awareness, engagement, qualified opportunity, and sales metrics tracked carefully, with the strategy continuously refined by performance insights.
The Results
We started our engagement in April 2023, and achieved great results over a short period of 10 months.
Market leadership
Establishing Bruviti as a Market Leader with Scalable Growth
Our agile strategy enabled Bruviti to adapt swiftly and maximize growth in a competitive market.
Awareness
Positioned Bruviti as a thought leader, boosting industry credibility and trust, with a 60% increase in LinkedIn followers.
Engagement
Achieved a 32% increase in LinkedIn engagement along with improved follower quality and 3,000+ targeted outreach touches.
Sales
Gave Bruviti an edge in sales conversations through high-quality content that helped capture new prospects and nurture existing leads.
Reinforced Learnings
The value of trust and rapport with our clients cannot be overstated. We gained a better understanding of how to effectively leverage multiple channels to strengthen brand messaging and presence.
Using data to guide content strategy is crucial for achieving stronger results. Human input from both Aibiliti and Bruviti was pivotal in translating technical expertise into market-facing narratives.