Aug 2023

Audience first: The core of tech content strategy

Dive into the heart of content strategy for tech SMEs, and uncover the silent force that shapes opinions, decisions, and sets tech trends on fire.

In this episode of "the aibiliti Podcast", Jayant Gupta, CEO of aibiliti, dives into the heart of content strategy for tech SMEs. Uncover the silent force that shapes opinions, decisions, and sets tech trends on fire. Discover the core components that make content strategies tick, from purpose and format to distribution.

Learn why understanding your target audience isn't just a part of your strategy - it is the strategy. Plus, get valuable insights on how content can forge genuine connections, elevate brand visibility, and potentially make your brand the next viral sensation. Stay with us until the end for a peek into the magic of AI in content building. Tune in to elevate your tech content game and ensure it's not just robust but also engaging and fun!


AI Narrator: Hello folks. Welcome to the aibiliti podcasts. The platform where we dive deep into strategies that drive tech industries forward. Today, we have got an enlightening chat coming up with Jayant Gupta, CEO of aibiliti, an AI first content marketing powerhouse designed specifically for tech SMEs.

Get ready to uncover insights that are shaping the landscape of technology and business.

Jayant:  Hello, esteemed colleagues in the tech SME world. Today, I want to engage in a light-hearted, yet essential chat about content that powers the tech sector.

So, a quick pop quiz. How many of you have Googled something today? Maybe peeked at your competitor’s latest move? Or perhaps brainstormed ways to spike your company’s growth?

Yep, I thought so. And that's precisely my point. Content - it's EVERYWHERE.

It's that silent force shaping opinions, decisions, and setting tech trends on fire. It's the invisible hand guiding every click, download, and switch in our tech-savvy world.

Now, content strategy might seem like one of those heavy-duty corporate terms, but strip it down, and it's just a solid plan. Think of it this way - if you're crafting an innovative tech gadget, you wouldn't merely jumble up wires and chips and hope for the best, right? Likewise, a content strategy requires a meticulous understanding and planning of each component.

So let’s talk about what makes a content strategy tick?

First up is Purpose. Ask yourself why you’re creating content. Is it to Inform, Entertain, or is it to Engage? Locking in on your objectives is crucial. Whether it is raising your brand's visibility, or finding top notch leads, or it is about increasing sales.

Next is the format, like Blogs, Webinars, Podcasts, or even memes. Remember, in our fast-paced tech world, a meme can sometimes spread quicker than the latest software patch.

And just as crucial is Distribution. It’s about letting your content dominate the digital realm, be it on your site, social media, or third-party platforms.

But if there's one thing I want to hammer home today, it's the importance of understanding your Target Audience. If you're promoting a cutting-edge security solution, targeting teens dancing on TikTok might not be your best bet, because, top notch content should fit like a custom made suit.

According to the Content Marketing Institute, 62% of the top content marketers rely on a well-documented strategy, one that pivots around truly understanding their audience's pain points, preferences, and favorite online hangouts.

Here’s a quick pro-tip for my fellow CEOs and CMOs - immerse yourself in forums and communities where your target audience thrives. Engage. Ask. And above all, listen.

Now to stitch this all together - imagine you're solving a grand jigsaw puzzle.

Firstly - determine your purpose, and ensure it aligns with your business goals. It’s important to ensure that our content aligns with the overall business objectives and contributes to the company's growth and success.

Secondly - decide on the format that best resonates with your audience. The way you convey your message matters. Does your audience resonate more with articles, videos, podcasts, infographics, or a combination? Picking the right format enhances the chances of engagement and connection.

Thirdly - select the distribution channels wisely. This step involves delving into research like knowing where your target group frequents. Whether it's social media platforms, industry-specific forums, or other online spaces, knowing where they are, ensures your content reaches the right eyes and ears.

And lastly - continuously refine based on your understanding of your audience - it's an ongoing process.

To sum it up, understanding your audience isn’t just part of the strategy, it is the strategy itself. Instead of shouting aimlessly in a bustling room, you're having a meaningful, direct conversation. And that, my friends, makes all the difference.

In parting, remember that content is more than just words and visuals. It’s about forging genuine connections. Understand your audience, and everything else will snugly fit into place. And hey, who knows - with the right content strategy, your brand might just be the next viral sensation.

Until next time. Let’s keep the tech content game strong and fun. See you in the next episode.

AI Narrator: If today's deep dive into content strategy left you hungry for more, don’t forget to rewind and check out our previous episode of 'The Aibiliti Podcasts'. There, we unravel the intricate layers of content building and the magic of AI. There's a wealth of knowledge waiting for you! So, until next time, keep learning, keep growing, and keep tuning in to The Aibiliti Podcasts. Stay tech-savvy and content-wise!