Personal Branding : Beyond the Hesitation

Explore the fascinating journey of a once-reserved individual as they transition through varied perspectives on personal branding. Discover the bridges between personal interests and professional life, and how these intersections could be shared to connect with others. Delve into the psychology behind personal branding choices, from enthusiastic extroverts to introspective introverts.

I've often found solace in the adage, "Let your work speak for itself." For the longest time, the thought of consciously building a personal brand seemed redundant. I was inherently reserved, leaning on my achievements to do the talking. Investing time in something as abstract as 'branding oneself' seemed unwarranted.

I've never been short of ideas or thoughts to share. There have been countless times when something crossed my mind that seemed share worthy. Some of these subjects have stayed with me for a few years now. From hobbies and passions to daily observations, I've discovered so many interests that oddly intersect with my professional life. These unexpected connections have taught me lessons that are invaluable in my work. As an example, being a student of classical music, I understood the partnership of rhythm and melody in creating a musical piece and how that applies to business.

But here's the thing: I never actually shared any of it.

I would often think about it, even draft posts in my head, imagining how my personal reflections could resonate with others. Maybe someone else shared that passion for music and could see how it translates into creativity in the workplace. Or perhaps a student of football would recognize the role of tactics in one's approach to problem-solving.

But despite these thoughts and the lessons I felt so eager to share, I never took that step to post them online. The connection between my varied interests and my work was clear in my mind and I was certain there were valuable lessons there, but the thought of putting it all out there for others to see and judge held me back. It was a mix of reluctance and perhaps a fear of exposing too much of myself.

Now, looking back, I realize that these intersections of interests and work were more than just random connections. They were bridges between who I am and what I do, and sharing them could have been a way to connect with others on a deeper level. But I never did, and that's a realization that lingers with a tinge of regret.

The Psychology Behind Branding Choices

When we peek into the underlying psychology behind personal branding choices, the contrast is both intriguing and enlightening. On the brighter side of the spectrum, we find individuals who are energized by external validation. These are the people who thrive on feedback, positive reinforcement, and the sheer joy of being recognized. Their choice to actively brand themselves stems from an innate desire to craft and manage how they're perceived, ensuring that they're putting their best foot forward. This isn't just about looking good—it's about a genuine love for interaction, sharing stories, building connections, and networking. These extroverted self-promoters truly believe that in today's world, perception can be as powerful as reality. They embrace the idea that how they're perceived can deeply influence opportunities, collaborations, and social interactions.

However, on the other side of the coin, there's a group that shies away from the limelight. For them, personal branding can be a daunting, even unnecessary, task. These might be introverted souls who find comfort in solitude and prefer their work to do the talking. They might fear judgment, the potential backlash, or the vulnerability that comes with putting oneself out there. Some firmly stand by the belief that in the end, it's the quality of one's work and not the personal brand that will determine success. This belief in meritocracy suggests that if they are truly skilled and competent, they'll be recognized for it, without the need for self-promotion.

Additionally, there's an interesting group within this side of the spectrum that views personal branding with a degree of skepticism. For them, the act of personal branding is intertwined with notions of ego and excessive pride. They see it as a charade, where individuals may project an image that's more about creating an illusion than being genuine. They value authenticity and might consider aggressive personal branding as bordering on boastfulness, if not inauthenticity.

Life, in its vast complexities, seldom offers us clear-cut paths or definitive answers. Our choices, whether in personal branding or any other realm, are intricately woven with our unique personalities, inclinations, and deep-seated psychological underpinnings. The journey that has led me to pen down these thoughts is itself a testament to this intricate dance of decisions.

Interestingly, I find my stance on personal branding transitioning, moving from one end of the belief spectrum to the other. While I can't ascertain if this shift is permanent, the pull I currently feel towards embracing personal branding is palpable. It's akin to rediscovering oneself, peeling back layers of perceptions, biases, and beliefs to reveal a refreshed outlook. This inclination, I recognize, is not just a reflection of my evolving self-perception, but also a realization of the pivotal role it plays in furthering my entrepreneurial aspirations.

At the core, deciding whether to delve into personal branding goes beyond mere practical considerations. It's a decision deeply embedded in our psyches, shaped by our lived experiences, our beliefs about our own value, and our views on authenticity. It's a journey of self-exploration as much as it is about public expression.

About the Author

Jayant Gupta

Founder & CEO