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Followers on LinkedIn
Impressions on LinkedIn
Engagement on LinkedIn
New Users on bruviti.com
Bruviti is a California-based tech company specializing in AI solutions for equipment service and support. Their domain-specific industry solutions provide AI capabilities as a dedicated tech co-pilot for their clients' self-service, contact center, and field operations.
www.bruviti.comFollowers on LinkedIn
Impressions on LinkedIn
Engagement on LinkedIn
New Users on bruviti.com
Bruviti was searching for a voice in a space filled with giants. Operating in a niche industry, Bruviti has a technical and complex narrative that is meant for specific personas, and their team lacked the ability to amplify this narrative.
Despite their expertise in tech, Bruviti was overshadowed in a crowded market.
They lacked brand recognition & recall.
They were over-reliant on their website for content spread, limiting their reach.
Inconsistent messaging & irregular content flow.
Limited content formats leading to a failure to captivate their niche audience.
Absence of targeted content to support critical sales activities like lead generation and nurturing.
Upcoming industry events necessitated enhanced content efforts to attract prospects.
Working alongside Bruviti required a deep understanding of the technical intricacies of their offerings and the unique requirements of the target audience.
Our content team went through meticulous preparation in order to craft, scale and deliver content that would cut through the noise and resonate with the specific needs of equipment manufacturers, operators, and service leads.
We were prepared to develop a deep technical understanding, vital for communicating complex solutions to a targeted audience effectively.
Given our specialization, we distilled intricate concepts into accessible content, showcasing the true value of Bruviti's offerings.
Our commitment involved in-depth research, close collaboration, and extensive training to deliver impactful content tailored for industry leaders.
We tailor our ROI approach to align with your distinct KPIs.
A deep dive into your business, aligning with executives to define objectives.
We seamlessly complement your team, reinforcing strategy and cohesion.
Regular weekly discussions with your team to stay on course and pivot as needed (US timings).
We create content in your brand's voice, refined collaboratively for goal alignment.
Premium service with a dedicated manager and consistent updates for quality assurance.
Our content is crafted to empower your sales force, enhancing customer engagement and driving sales.
Bespoke KPIs and transparent reporting keep you abreast of our shared success metrics.
Performed competitive & industry landscaping exercises.
Developed precise & detailed audience personas.
Created a robust content strategy.
Produced an assortment of multi-channel content - articles, stories, fun facts, and videos.
Crafted each piece of content with quality and audience relevance in mind.
Our creative output also supported and enhanced Bruviti’s sales processes.
Ensured Bruviti's brand voice and messaging were consistent across all platforms.
Balanced organic and paid media to maximize Bruviti's visibility.
Used a mix of narrowcast and broadcast strategies.
Heightened Bruviti's presence at industry events through strategic use of content channels.
Shared Bruviti's stories through both own and earned media.
Tracked content performance meticulously, and collected awareness, engagement, lead generation and sales metrics.
Continuously refined our strategy, guided by the performance.
We started our engagement in April 2023, and achieved great results over a short period of 10 months.
Unique Pieces of Content
Blog Posts
Industry Infographics
Linkedin Impressions
Videos
Leveraging scalable creation and rapid deployment, we have established Bruviti in the market as a distinguished player, fortifying its competitive edge.
Our dynamic approach has ensured that Bruviti adapts to market changes quickly and maximizes its growth potential.
Positioned Bruviti as a thought leader, boosting industry credibility and trust.
60% increase in LinkedIn followers
Strategic use of third-party platforms to reach wider audiences
32% increase in LinkedIn engagement along with improved follower quality
Sent 3,000+ hyper-personalized emails.
Gave Bruviti an edge in their sales conversations through high-quality content.
Helped Bruviti capture new prospects and nurture existing leads with highly targeted content.
Just a few of the hundreds of pieces of unique content that we created for Bruviti.
The value of trust and rapport with our clients cannot be overstated.
We gained a better understanding of how to effectively leverage multiple channels to strengthen brand messaging and presence.
Using data to guide our content strategies is crucial for achieving the best results.
We're reminded that at the heart of B2B interactions are people making decisions; humanizing the brand is key.
We've learned that a long-term strategy is more successful than short-term tactics, emphasizing the importance of sustained effort.
Human input from both aibiliti and Bruviti was pivotal despite the significant contribution of aibiliti's AI-driven 4i model.
Today, Bruviti's voice is confident and a trusted source in the world of AI tech service support.
As we continue to work side-by-side with the dedicated team at Bruviti, we're not just applying our expertise; we're learning and growing together.
Through this shared experience, we're able to help Bruviti not only amplify their brand but also forge deeper relationships with their customers. As we look ahead, we're excited to keep this human-centered approach at the heart of our ongoing story with Bruviti.
